Simple Choice Homecare was starting its social media presence from scratch. There was no established content system or publishing workflow, so the project involved building the brand’s ongoing social media communication from the ground up.
What I worked on
I managed the content process across Instagram, Facebook, LinkedIn and X, including content planning, post design, copywriting, image selection, hashtag research, platform-specific adaptation and publishing. Content was generally created separately for each platform rather than simply duplicated, with Stories later added to the ongoing content mix.
The work continued for approximately a year, with more than 20 posts produced per month across the four platforms.
Result
The brand established a consistent and active social media presence across four channels, with regular publishing and a growing audience during the active management period.
